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00:00 on 08/02/2010
co-creation, consultant, event, host, innovator, marketing, organiser, performance, social, theatre
What do I do?
pietradelmundo is Pieter Jacobus Daniël Ploeg as social innovator, host, social media consultant, social gathering organiser and backstage event co-creator.
I facilitate participatory change processes and collaborative design sessions. I host and harvest conversations that matter in communities for social innovation and positive social change. In need for change?
I offer to be your guide in the social media landscape on the web. I develop personal and professional websites, blogs, online marketing strategies, social network presence and online collaboration. Want to be on-line to be more off-line?
I organise a wide variety of social gatherings. Conferences, meetings, camps, performances, festivals, theatre productions. I tend to co-create and co-imagine.
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00:00 on 07/02/2010
break, rest, sunday
Today I take a break. What can you expect of me in the upcoming week:
- So what do I actually do? What do I offer?
- Why should you come to me? What makes me unique?
- Logo presentation!
- Making an invoice template!
Enjoy your Sunday.
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00:00 on 06/02/2010
del, mundo, peter, pietra, rock, world
pietradelmundo = pietra del mundo
PIETRA:
Italian feminine form of PETER:
Derived from the Greek Πετρος (Petros) meaning “stone“. This is a translation used in most versions of the New Testament of the name Cephas, meaning “stone” in Aramaic, which was given to the apostle Simon by Jesus (compare Matthew 16:18 and John 1:42).
MUNDO: (Spanish)
[moon’-do] noun
1. World, the collective idea of all bodies whatever; terrestrial sphere, globe. (m)
2. (coll.) Great multitude, great quantity. (m)
3. The manners of men; worldly desires and practices. (Metaphorical) (m)
pietradelmundo means “Pieter of the World” but also describing other qualities that I am aiming to bring to the world. The feminine qualities of care and love (pietra instead of pietro), the stone quality of keeping things real and grounded. The global quality of considering myself as a world citizen, working on the world for the world.
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00:00 on 05/02/2010
challenge, chamber, financial, learning, opportunity, sustenance
During YIP I want to consciously address all the steps needed to develop a social enterprise.
This includes the registration of the enterprise with the chamber of commerce, the development of a business plan, business strategy, budget, bookkeeping, marketing, website, client communication, design, etc.
The challenge is to make this possible without having to manage an enterprise, or having to much financial risk in innovation. The opportunity is to create a balance between financial sustenance and creative ‘imagineering’.
This project incorporates a learning aspect by making the process 100% transparent to the network and community. This happens live on this website/blog where I showcase all the steps it takes to develop this.
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00:00 on 04/02/2010
develop, financially sustainable enterprise, need, positive social change., social innovation, striving
I want to develop a financially sustainable enterprise, striving for social innovation and positive social change.
This enterprise serves as a platform for myself, so that my basic human needs are financially covered, allowing me to develop projects and initiatives for a more just and sustainable world.
The very basic framing question of this project is:
- How can I pay the bills, doing what I love to be doing, continuously learning and offering my experiences and qualities to the world?
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00:00 on 03/02/2010
adventurous spirit, boldness, enterprises, entrepreneurs, ingenuity, readiness, social profit

What am I sensing in the world that gives rise to this idea?
The world is in need of inspiration and engagement for change. Throughout all layers of society I sense increasing complexity, anxiety, fear and surrender. Today’s global challenges are pressing and bold. Something needs to change, but how?
What does the world need this enterprise to be?
The world needs social entrepreneurs; people that undertake with boldness and readiness; with adventurous spirit and ingenuity. The world needs enterprises with a new focus. Financial profit can no longer be our main objective or aim.
pietradelmundo aims for social profit.
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00:00 on 02/02/2010
adventure, boldness, business, company, energy, enterprise, project, social, undertake
- a project undertaken or to be undertaken, esp. one that is important or difficult or that requires boldness or energy.
- plan for such a project.
- participation or engagement in such projects.
- boldness or readiness in undertaking; adventurous spirit; ingenuity.
- a company organized for commercial purposes; business firm.
Origin:
1400–50; late ME < MF, n. use of fem. of entrepris (ptp. of entreprendre to undertake) < L inter- inter- + prēnsus grasped, seized, contr. of prehēnsus, equiv. to pre- pre- + hend- take hold of + -tus ptp. suffix
Tomorrow: What makes it social?!
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00:00 on 01/02/2010
journey, learning, life, pietradelmundo, work

This month I am taking you on a journey along the road towards my own social enterprise.
pietradelmundo becomes pietradelmundo. life becomes work, work becomes learning and learning becomes life.